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With the Australian aviation industry back to almost full strength and set to flourish, Certis Security Australia is embracing this growth with a new General Manager of Aviation, Yalda Assef!
A security leader with 22 years of experience in the international security market, Yalda is adept at managing large teams and delivering tailored security solutions to both private and government sectors, covering a wide variety of industries including aviation, healthcare, transit, education and entertainment. Her strengths lie in optimising strategy, navigating change and creating new standards of success across the businesses she manages.
In 2005, Yalda founded Centrepoint Security in Los Angeles, California, and continued as CEO of the licensed private patrol operator until 2008. Since then, she has spent many years building her extensive knowledge and experience, holding management positions at multiple world-renowned security companies.
She has led large, successful teams across multi-billion-dollar companies, and attributes her success to listening and understanding her clients’ challenges, process evaluation, training implementation and team empowerment, creating a positive culture every step of the way. Her knowledge and experience will be a great asset to Certis.
Yalda has also held active roles in associations including the American Society for Industrial Security (ASIS), working as the Chapter Chair for Los Angeles, CA.
In her new role with Certis Security Australia, Yalda will be taking charge of the Aviation business unit as a key member of the Australian Senior Leadership Team. Her first task will be guiding the business through the post-COVID ramp up and ensuring compliance requirements with new accreditations. Yalda will be leading an experienced and high-functioning aviation team at Certis Security Australia, and we look forward to seeing them achieve success together. Welcome, Yalda!
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